Companies

Wine brand founded by Snoop Dogg

Candy brand launched by Faze Rug

Venture capital fund founded by the D'Amelio family

Tequila brand by Kendall Jenner

Venture Fund founded by Alex Rodriguez

Endorsement deal between Aavrani & Lilly Singh

Beauty line by Halsey

Wellness brand founded by Ian Somerhalder

Endorsement deal between Sommer Ray & Adidas

Collaboration between Derrick Rose & Adidas

Endorsement deal between Adidas & Kylie Jenner

Beauty line by Halsey in partnership with Wal-Mart

Endorsement deal between Michael Jordan & Nike

Endorsement deal between Alani & Kim Kardashian

Endorsement deal between Emily Ratajkowski & Alani Nu

Endorsement deal between Allbirds & Lindsay Lohan

Tequila brand by Chris Noth

Endorsement deal between AminoLean & Alix Earle

Canned Cocktail brand by Hailee Steinfeld

Venture Fund founded by Josh Richards

Haircare line cofounded by Priyanka Chopra

Venture Fund founded by Jake Paul

Endorsement deal between Apple Music and Taylor Swift

Endorsement deal between Elizabeth Banks and Archer Roose

Perfume line by Ariana Grande in partnership with Ulta