Companies

A haircare line from Jennifer Aniston

Endorsement deal between Louis Votton & Selena Gomez

Endorsement deal between Louis Vuitton & Emma Chamberlain

Wellness company founded by Lauren Bosworth

Personal care brand founded by John Legend

Investment deal between Maker & Odell Beckham Jr.

Venture capital fund founded by Mantis VC

Venture capital fund founded by Jay-Z

Hydration beverage brand founded by Lionel Messi

Venture capital fund founded by Andre Iguodala

Endorsement deal between Dakota Johnson & Maude

Endorsement deal between Gwyneth Paltrow & Max Factor

Beauty line from Cindy Crawford

Vodka brand founded by Jason Momoa

Whiskey brand founded by Asap Rocky

Endorsement deal between Michael Kors & Danielle Bernstein

Endorsement deal between Michelob Ultra & Serena Williams

Mushrooms brand founded by Wiz Khalifa

Endorsement deal between ModelCo & Hailey Beiber

Endorsement deal between Momentous & Andrew Huberman

Oral care brand cofounded by Odell Beckham Jr

Oral care brand by Kendall Jenner & Beachhouse Group

Endorsement deal between Lele Pons & Morphe

Endorsement deal between Morphe 2 & the D'Amelio sisters

Snack brand founded by Patrick Schwarzenegger