Companies

Spirits line founded by Playboi Carti

Yogurt brand cofounded by Dylan Sprouse

Endorsement deal between Tiffany's & Kendall Jenner

RTD iced coffee by Sylvester Stallone launched in partnership with GoPuff

Endorsement deal between Julian Edelman & Tostitos

Sun Care brand founded by Sofia Vergara

Haircare brand from Taraji Henson developed through Maesa

Frozen food brand founded by Travis Kelce

Mezcal brand by Cheech Marin

Oral Care brand founded by Lenny Kravitz

Endorsement deal between Matthew McConaughey & Uber Eats

Endorsement deal between UGG & Tom Brady

Nail polish brand by Machine Gun Kelly

A jewelry brand from Kristen Cavallari

$1B lifetime endorsement deal set to run until 2024

Endorsement deal between Under Armour & Tom Brady

Vodka line by Robert De Niro

Vodka brand by Vera Wang

Lifestyle brand by Instagram influencer, Julia Daoud

Clean beauty line from Victoria Beckham

Tequila brand by Nick Jonas

Whiskey brand by Drake

Partnership between Becky G & Vita Coco

Equity endorsement deal between Vital Proteins & Jennifer Aniston

Equity endorsement deal between Vitamin Water & 50 Cent