Companies

Endorsement deal between Pitbull & Dr.Pepper

Endorsement deal between Sydney Sweeney & Dr. Squatch

Endorsement deal between DraftKings & Kevin Hart

An apparel line from Reese Witherspoon

Venture Fund founded by Will Smith

Venture fund founded by Adrian Grenier

Endorsement deal between Dunkin Donuts & Charli Damelio

Beer brand founded by Troy Aikman

An apparel and fashion line from Venus Williams

Endorsement deal between Elizabeth Arden & Reese Witherspoon

Non-alcoholic brand founded by Brad Pitt

Endorsement deal between EOS & Kylie Jenner

Endorsement deal between EOS Skincare & Charli D'Amelio

Tea brand founded by Gwyneth Paltrow

Endorsement deal between Gwyneth Paltrow & Estee Lauder

Endorsement deal between Eyeko & Kylie Jenner

Apparel brand founded by Kate Hudson

Endorsement deal between Kevin Hart & Fabletics

Endorsement deal between Rob Gronkowski & Fan Duel

Better-for-you snack brand from Mr. Beast

Endorsement deal between Fendi & Kendall Jenner

Beauty line by Rihanna developed in partnership with Sephora

Wellness company founded by Bobby Parrish

Haircare brand founded by Gabrielle Union

Beauty line by Millie Brown incubated by Beach House Group