Companies

Personal care brand from Jessica Alba

Endorsement deal between Dustin Poirier & Hop Wtr

Lifestyle brand founded by Seth Rogan

Bourbon brand founded by Dana White

Endorsement deal between Hugo Boss & Gwyneth Paltrow

Skincare line by Pharrell Williams

Personal care brand founded by Ashley Greene

Skincare brand by Sommer Ray

Wellness brand by Kate Hudson & Syllable

Gin brand by Snoop Dogg

Partnership between Chace Crawford & Jiant

Endorsement deal between Jinx & Evans

Beauty line by Jennifer Lopez

Beauty line by Bobbi Brown

Skin and personal care line from Josie Maran

Endorsement deal between Whitney Cummings & June Shine

Endorsement deal between Diplo & JuneShine

Sparkling tea brand launched by Jay Shetty

Beverage brand founded by Nadeshot

Haircare brand founded by Jonathan Van Ness

Personal care by Alicia Keys developed in partnership with E.L.F. Cosmetics

Fashion brand founded by Kylie Jenner

Endorsement deal between Kiehl & Kylie Jenner

Non-alcoholic brand launched by Jen Batchelor & Bella Hadid

Wellness brand founded by Jessica Biel